---
title: Webinar | AppSamurai & Mobile Groove | Shifting The Gear
---

[Skip to content](https://events.appsamurai.com/emerging-genres-and-ua-approaches-in-mobile-gaming#main-content)

[![AppSamurai_Black-Green Logo-1](https://events.appsamurai.com/hubfs/AppSamurai_Black-Green%20Logo-1.png)](https://appsamurai.com/)

[![watch-on-demand-banner](https://events.appsamurai.com/hs-fs/hubfs/1700x800.png?width=1700&height=800&name=1700x800.png "watch-on-demand-banner")](https://events.appsamurai.com/emerging-genres-and-ua-approaches-in-mobile-gaming#watch-on-demand-form)

## Watch On Demand

![mobileappp](https://events.appsamurai.com/hubfs/mobileappp.png "mobileappp")

![madness](https://events.appsamurai.com/hubfs/madness.png "madness")

![stilfront](https://events.appsamurai.com/hubfs/stilfront.png "stilfront")

![homa](https://events.appsamurai.com/hubfs/homa.png "homa")

## What Did We Talk About?

#### How did hybrid-casual emerge?

Hypercasual games have been losing popularity while the blending of genres is on the rise. We'll look at the different reasons behind the shifts. 

![2-](https://events.appsamurai.com/hubfs/2-.png)

#### Meta-layers in mobile games

The need for more content in mobile games is constantly on the rise. What are meta-layers and how do they help the games?

![5-](https://events.appsamurai.com/hubfs/5-.png)

#### Innovative UA Methods

The change in the genres have impacted the way of user acquisition- more out-of-the-box methods have emerged.

![4-](https://events.appsamurai.com/hubfs/4-.png)

#### What do game studios think?

How the way mobile game studios look at game design and user acquisition has changed?

![1-](https://events.appsamurai.com/hubfs/1-.png)

[![3-Jul-18-2023-09-41-30-5615-AM](https://events.appsamurai.com/hs-fs/hubfs/3-Jul-18-2023-09-41-30-5615-AM.png?width=1333&height=800&name=3-Jul-18-2023-09-41-30-5615-AM.png "3-Jul-18-2023-09-41-30-5615-AM")](https://appsamurai.com/the-rise-of-hybrid-casual-games/)

##### READ OUR LATEST E-BOOK

#### The Rise of Hybrid-Casual Games

Wish to get a comprehensive view of hybrid-casual games? Download our book to learn all about the what, why and how of hybrid-casual games- along with crucial insights from industry professionals.

[Get Your Free Copy](https://appsamurai.com/the-rise-of-hybrid-casual-games/)

[![AppSamurai_White-Green Logo](https://events.appsamurai.com/hubfs/Brandkit/AppSamurai_White-Green%20Logo.png)](https://appsamurai.com/)

 

© Copyright AppSamurai 2024